THE BRAND STORY
Four years ago he started his brand journey by creating the critically acclaimed Only One backpack with an experienced bag and accessory designer. The design was an instant success and adopted by a large community of urban nomads and action-focused athletes. Awarded the 2014 Red Dot prize for innovation and design, this consumer prize was a major coup for the small team.
Convinced their idea had real potential and encouraged by the growing number of people demanding accessories that could keep up with the pace of modern life, the team got together to develop their award-winning backpack into a larger range of products under its new moniker, MUB (My Utility Bag).